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Case Study
The Logit Group is an innovative, technology-driven research execution company. It is a team of holistic research practitioners who aim to add value for clients through expert-level insights across a wide range of methodologies.
Industry
Food and Beverage
Location
Food and Beverage
Website
Food and Beverage
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60%
VOTER MATCH
2X
MORE ACCURATE
5
PROCESSES STREAMLINED
Challenge
The Logit Group aimed to design a series of qualifying questions to transmit data to a third-party platform for verifying registered voters in the US. This project encompassed various studies across the US, including congressional, state, and national levels, utilizing dynamically verified registered voters. The primary goal was to ensure that the panelists were indeed verified registered voters. The secondary goal was to append voter records and history to their survey responses in real time.
"We’ve been avid users of the Voxco platform now for over 20 years. It gives us the flexibility to routinely enhance our survey toolkit and provides our clients with a more robust dataset and story to tell their clients."
Steve Male
VP Innovation & Strategic Partnerships
Solution
To complete their projects, The Logit Group used a mix of online tools (Voxco Online), integrated telephony systems (Cloud Dialer, CATI, and IVR), and Panel Management. They chose Voxco for its user-friendly interface and ability to create custom questions. They also appreciated its compatibility to work with external code sources.
The team didn’t have to radically alter any of their programming, as the software worked within their survey implementation. Voxco helped the Logit team achieve their desired results by offering the required flexibility.
Outcome
The number of registered voters on online panels is severely overinflated. In 2020, almost 214 million people were registered to vote, or roughly 64% of the US population. In surveys where panelists were asked to self-identify as registered voters, the numbers were as high as 85%+.
Using real-time voter verification with Voxco, the team saw a rate of 60% voter match, more accurately representing and profiling online sample sources.
The collaboration between Voxco and The Logit Group significantly enhanced the accuracy and efficiency of voter verification processes. By utilizing Voxco's flexible survey software and real-time data verification, The Logit Group achieved a 60% voter match rate, accurately representing their online sample sources. This method doubled the accuracy compared to traditional approaches and streamlined five key processes.
Voxco's seamless integration with The Logit Group's systems allowed for easy implementation without extensive reprogramming, maintaining the integrity of their research methodologies. Steve Male, VP of Innovation & Strategic Partnerships at The Logit Group, praised Voxco for its ability to continuously enhance their survey toolkit and provide robust datasets.
This partnership demonstrates how Voxco's advanced market research tools can drive significant improvements in data accuracy and operational efficiency, solidifying their role as a leader in the market research industry.
