About Phase 5

Phase 5 is a research-based consultancy dedicated to helping organizations achieve full customer centricity across various industries and verticals. Through collaborative partnerships, Phase 5 offers comprehensive research services, enhances online user experiences, and delivers deep customer experience insights. They believe that successful innovation requires anticipating and responding to unmet or underserviced customer needs and wants.

The Challenge: Centralizing the Customer in a Multichannel Environment

As organizations increasingly adopt customer-centric strategies, they face the daunting task of ensuring consistency and excellence in customer interactions across every stage of the customer lifecycle and through diverse communication channels.

Phase 5 understands that the key to competitive advantage lies in deep, actionable insights that can guide these customer-centric transformations. After evaluating numerous software solutions and various insights-driven technologies, Phase 5 chose Voxco for its demonstrated value.  

They have now been a trusted partner of Voxco for over 25 years, continually benefiting from its robust capabilities.  

“It’s a testament to the quality of the relationship we’ve built and the services that Voxco’s tools provide. We truly value the flexibility and usability of the platform as well.”

– Doug Church, Partner, Phase 5

The Solution: Enhancing Strategic Insights with Voxco

By utilizing Voxco, Phase 5 has been able to more effectively support companies in enhancing their customer lifecycle—from product development and web experience enhancement to market needs identification. The software's adaptability facilitates the execution of comprehensive engagement strategies, both digitally and in-person, and the maintenance of crucial customer relationships.

“Organizations need to ask; how do we ensure that people can interact with our product and brand through digital and in-person channels to fully engage them? And how do they maintain those precious relationships with retention strategies?  
Voxco has been instrumental in allowing us to deliver those insights to our clients”

- Doug Church

The Results: Insights at every single customer touchpoint

Phase 5 has an incredibly solid, trusted solution for gathering insights at different stages for organizations. Most recently, they’ve been working with clients in the financial industry to help those organizations build out mobile banking tools. Through targeted insights, Phase 5 identifies distinct unmet needs and customer expectations. Their approach includes conducting surveys to gather granular data on specific features and user interface preferences.

Conclusion: A Partnership Built on Insight and Innovation

Over the years, Phase 5's strategic partnership with Voxco has exemplified how deep, actionable insights can profoundly impact customer-centric strategies. This collaboration has not only optimized survey efficiency and completion rates but also ensured that every customer touchpoint is an opportunity for improvement and innovation.