In beauty and personal care, yesterday’s trend can become today’s shelf-warmer. To stay ahead, one global retailer—operating across 35+ countries—decided to rethink how they collected and used customer insight.

Instead of chasing trends, they built a system to lead them.

The Challenge: When the Market Won’t Wait

The global beauty market hit $446B in 2023—and it’s still growing. Competing in this space requires more than great products. It requires real-time understanding of what customers want, how they shop, and what drives them to return.

This brand knew they needed to move faster, test smarter, and act with confidence. That meant bringing research in-house—with the right tools to back them up.

The Strategy: Make Insight Part of Every Decision

With the right tools, the brand was able to build an agile research system that supported smarter, faster decisions across the business.

Key pillars of the strategy:

• Comprehensive product and service testing
  Every new concept—from skincare lines to loyalty features—was tested for appeal and purchase potential before launch using Voxco’s survey tools. Only the most promising ideas made it to market.

• Custom-built brand indicators
  The team developed internal barometers—like a proprietary “attractive brand” score—to track performance and customer sentiment over time.

• Real-time access across teams
  Insights didn’t sit in dashboards—they were shared across departments to inform marketing, merchandising, and operations in real time.

The Results: Scalable, Cost-Efficient Research That Delivers

By managing consumer research internally with Voxco, the retailer gained three core advantages:

• Agility
  Surveys could be designed, launched, and iterated quickly—helping the brand respond to shifting trends without delay.

• Cost-efficiency at scale
  In-house execution meant more research could be done, more often, without the overhead of outsourcing.

• Trustworthy, decision-ready data
  With direct control over survey design and data quality, every insight was dependable—and immediately usable.

The Ripple Effect: Insight That Powers the Whole Business

The benefits extended far beyond product teams. Inventory managers used trend data to optimize stock levels. Store operators improved frontline service with customer experience feedback. Brand managers refined campaigns based on real-time sentiment.

Want to learn how you can build a scalable, insight-led strategy that drives decisions across teams?‍ Book a demo with Voxco to see it in action.