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Market researchers and data analysts are constantly looking for faster and more efficient ways to analyze and extract actionable insights from vast amounts of open-end feedback. The launch of Theme Extractor 2.0 and Ask Ascribe marks a major leap forward in open-end analysis, equipping organizations with advanced tools that offer exceptional speed, precision, and depth of insight.
Let’s explore how these innovative solutions enhance Coder, Ascribe’s verbatim coding platform, and CX Inspector, Ascribe’s text analytics solution, along with how they can improve your workflow.
What is Theme Extractor 2.0?
Theme Extractor 2.0 is Ascribe’s latest AI-powered innovation, designed to automatically analyze open-ended comments and survey responses with an accuracy of over 95%. It generates a human-like, richly descriptive codebook with well-structured nets, allowing users to spend less time on the technical aspects of analyzing open ends and more on interpreting results. By using Artificial Intelligence (AI) and Natural Language Processing (NLP), the tool navigates the complexities of text analysis, dramatically reducing manual analysis and delivering results with incredible speed.
Check out the theme-based codes and nets in the following snapshot of results, delivering a significant improvement over the one-word topics used in older technologies. A total of 1655 responses were analyzed, and 1638, or 99%, were immediately classified into 33 codes and 9 nets.
Benefits of Theme Extractor 2.0
1. Accelerated Workflow and Efficiency
Analyzing open-ended responses manually can be extremely time-consuming. Theme Extractor 2.0 automates this task, allowing users to process large datasets and free up valuable time for more in-depth analysis. With minimal manual intervention required, it streamlines your workflow and reduces the risk of errors.
2. Exceptional Accuracy
With over 95% accuracy, Theme Extractor 2.0 provides a level of precision that rivals human coding. By minimizing uncoded responses and overlapping codes, it ensures that your data is clean, structured, and primed for thorough analysis. You can trust that the data and insights are as accurate and reliable as possible.
3. Clear and Organized Codebook Structure
Theme Extractor 2.0 generates theme-based codes and nets that help uncover deeper patterns within your open-end responses. Say goodbye to one-word topics, and hello to helpful, descriptive results. It structures codes into clear, logical nets, making it easier for researchers to interpret data and spot key themes. These improved results add clarity to your analysis and ensure a seamless experience.
4. Minimal Manual Intervention
With minimal manual intervention needed, Theme Extractor 2.0 handles the labor-intensive tasks, allowing users to focus on more strategic work. Automating analysis allows researchers to quickly move from raw data to actionable results, saving time and reducing the risk of human error.
What is Ask Ascribe?
Ask Ascribe is an innovative AI-powered tool that lets you ask natural language questions about your data and get instant, actionable insights through answers, reports, and summaries. Powered by advanced Generative AI models, Ask Ascribe allows researchers to engage directly with their data, enabling them to ask specific questions and gain a deeper understanding of key themes, customer sentiments, and areas for improvement.
What is Ask Ascribe?
1. Instant Answers with Natural Language Interaction
You don’t have to sift through piles of data anymore—Ask Ascribe lets you ask natural language questions like “What are the main themes in this feedback?” or “How can I improve my Net Promoter Score (NPS)?” and receive accurate, data-driven answers in seconds. This AIpowered feature simplifies the analysis process, providing you with real-time insights into the story behind your data.
2. Uncover Actionable Insights Easily
Ask Ascribe goes beyond providing answers; it delivers actionable insights that empower you to make informed decisions. Whether you’re looking to explore customer emotions, identify pain points, or uncover opportunities for improvement, Ask Ascribe helps you quickly grasp what your data is revealing and what steps to take next.
3. Explore Data on a Deeper Level
With Ask Ascribe, you can easily drill down into responses to see the original comments tied to specific insights. This feature allows you to explore your data more thoroughly and gain a nuanced understanding of key drivers, customer feedback, and other qualitative insights. You’re not just scratching the surface—you’re engaging deeply with your data.
4. Empowers Better Decision-Making
By delivering quick, relevant answers to your questions, Ask Ascribe helps you make informed decisions based on real data. The ability to “interview” your data in real-time empowers researchers, analysts, and business leaders to respond faster and more strategically to emerging trends and customer feedback.
Why Theme Extractor 2.0 and Ask Ascribe Matter
Together, Theme Extractor 2.0 and Ask Ascribe – available as features in Ascribe’s Coder verbatim coding platform, CX Inspector text analytics and Services solutions – are changing how researchers and analysts engage with their data. By automating open-end analysis and coding processes and enabling AI-powered Q&A, these tools drastically reduce the time and effort needed to turn open-ended responses into clear results and actionable insights. Here’s why they make a difference:
- Unparalleled Speed to Results: Load up a data file or ask a question and the results appear within seconds. Now, any dataset with open-end responses of any size and complexity can be analyzed quickly and easily.
- Increased Productivity: These solutions streamline workflows by eliminating manual processes, enabling researchers to analyze more data in less time.
- Improved Accuracy: Both tools leverage advanced AI models to deliver precise, more descriptive results, ensuring you can trust the insights derived from your data.
- Deeper Understanding of Data: By offering theme-based codes and nets, and natural language interaction, researchers can dig deeper into their data, leading to more strategic decision-making.
Conclusion
The ability to transform open-ended data into clear, actionable results is essential for any organization that values customer feedback and market research. Ascribe’s Coder, CX Inspector, and Services, available with Theme Extractor 2.0 and Ask Ascribe, are powerful solutions that deliver a new level of speed, accuracy, and ease to researchers and analysts.
These solutions are the future of open-end data analysis—enabling users to unlock valuable insights with minimal effort and maximum efficiency. If you’re ready to transform how you work with data, it’s time to explore what Ascribe can do for you.
