About Focus Bari

Focus Bari is a Greek market research company specializing in project design, execution, and CX-related services with a data-driven approach. They serve a diverse portfolio of international corporate and media clients.

With over 30 years of experience, one of their key offerings is media audience measurement for radio, print, and online platforms.

Founded in 1988, Focus Bari operates with a dedicated team of 25 professionals and 120 interviewers. Their research is powered by a robust software suite, including Voxco Multi-Mode—a comprehensive solution that integrates phone, online, and face-to-face survey capabilities.

The Challenge: Finding a Reliable, Multi-Mode Survey Solution to Prevent Downtime

Since its launch, Focus Bari has always been a leader in providing quality audience measurement data to their clients. However, when their previous survey software became unavailable, they needed to find a new solution quickly—downtime was not an option.

Their search ended when they found Voxco Survey Software, boasting a centralized platform and compatible scripting across all survey modes—an essential feature for Focus Bari’s operations.

The Solution: Seamless Transition to a Centralized Survey Solution

Voxco Survey Software was designed by industry experts who understand the critical role of seamless data collection in audience measurement.

“Relying on Voxco as our survey software provider has proved to be an excellent choice for our business. While our research requires us to use multiple survey modes (including phone surveys, online surveys, and face-to-face surveys), we’re able to collect the data in one centralized database. This makes our work more streamlined.”

Valeria Tsamis

Managing Director, Focus Bari

‍

The Results: Streamlined Data Collection Across Multiple Survey Modes

With Voxco, Focus Bari has expanded its reach and improved efficiency:

• Increased respondent reach: Leveraging CATI, CAWI, and CAPI surveys to engage a broader audience.

• Higher data volume: Conducting more surveys while maintaining data integrity in a centralized system.

• Faster turnaround times: Delivering insights to clients more quickly by streamlining data collection and processing.

By increasing survey volume while optimizing operations, Focus Bari has enhanced its productivity and solidified its position as a leading audience measurement firm.