Selecting the right market research survey tool is crucial for market research firms and corporate research teams aiming to gather meaningful insights efficiently. The right platform can streamline data collection, enhance analysis, and empower teams to make data-driven decisions with confidence. Whether you’re conducting large-scale studies or niche market analysis, choosing a tool that aligns with your research objectives, workflow, and organizational needs can significantly impact the quality and accuracy of your findings

In this blog, we’ve compiled a list of 15 best software for market research to help you find a market research tool that fits your needs and suits your budget.

But first, let’s take a closer look at some key concepts related to market research.

What is Market Research?

Market research is the process of gathering, analyzing, and interpreting information about a specific market, industry, or target audience to support informed business decisions. Market research results are used to make informed decisions regarding product development, pricing strategies, marketing campaigns, distribution channels, and overall business planning.

It is a crucial marketing and business strategy component, helping organizations understand their customers, competitors, and the overall business environment.

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Choosing the Right Market Research Tool Matters.

Market researchers benefit greatly from using tools specifically designed for their needs because these platforms are built to handle the complexities of collecting, analyzing, and interpreting data at scale. Specialized tools offer features like advanced survey design options, robust sampling methods, real-time data collection across multiple channels, and sophisticated analytics — all crucial for extracting meaningful insights.

For Market Research Firms: For a market research company, using a survey platform offers several key benefits that help optimize resources, improve efficiency, and deliver high-quality insights. Here’s a closer look at the advantages:

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1. Cost-Effectiveness:

• Reduces the need for expensive custom-built solutions or manual processes.
• Offers scalable pricing plans that fit smaller budgets while providing essential features.

2. Time Efficiency:

• Automates survey creation, distribution, and data collection, saving valuable time.
• Provides pre-built templates and question libraries to speed up project setup.

3. Enhanced Data Quality:

• Built-in tools like skip logic, randomization, and validation rules help ensure clean, reliable data.
• Reduces errors associated with manual data entry and processing.

4. Access to Advanced Analytics:

• Offers real-time data visualization and analysis, making it easier to identify trends quickly.
• Includes tools for deeper insights, like text analysis and segmentation, without needing separate software.

5. Improved Reach and Response Rates:

• Supports multi-channel distribution (email, web, SMS, etc.) to reach diverse audiences.
• Automates reminders and follow-ups to increase response rates.

6. Professional Presentation:

• Provides polished, branded surveys that enhance credibility and respondent engagement.
• Allows for customization to align with the firm’s branding.

7. Scalability and Flexibility:

• Adapts easily to different project sizes, from small-scale studies to more complex research.
• Offers flexibility to conduct diverse types of research, like customer satisfaction or product testing.

8. Competitive Edge:

• Gives small firms access to the same powerful tools used by larger agencies, leveling the playing field.
• Allows faster turnaround on projects, improving client satisfaction.

9. Collaboration and Client Management:

• Facilitates teamwork with multi-user access and role-based permissions.
• Provides sharable reports and dashboards for transparent communication with clients.
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Now, let's look at some of the best market research tools & software.

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List of the 10 Best Market Research Tools & Software

1. Voxco Survey Software for Market Research

Market researchers choose Voxco because it offers a powerful, multi-channel platform that combines flexibility, scalability, and deep analytics to deliver high-quality insights. Voxco stands out with its multi-channel survey capabilities, allowing researchers to reach respondents anytime, anywhere — whether online, by phone, or face-to-face. Its intuitive design tools, robust sampling options, and real-time reporting empower researchers to streamline their workflow while ensuring data accuracy and reliability. With enterprise-grade security, seamless integrations, and expert support, Voxco equips market researchers worldwide with everything they need to conduct complex studies, uncover meaningful insights, and make data-driven decisions with confidence.

• Multi-channel data collection (online, phone, face-to-face)
• Advanced analytics and real-time reporting
• Secure, scalable, and highly customizable

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2. Ascribe Text Analytics

Market researchers use Ascribe because it transforms open-ended feedback into meaningful insights with speed and accuracy. Ascribe's powerful text analytics and coding tools help researchers efficiently process large volumes of unstructured data — from survey responses to social media comments — identifying key themes, sentiments, and trends. The platform streamlines manual coding, offers AI-driven automation, and ensures consistency across projects, saving time while enhancing data quality. With Ascribe, researchers can dig deeper into qualitative data, uncover the "why" behind the numbers, and deliver richer, more actionable insights that drive better business decisions.

• AI-powered text analytics and coding 
• Extracts themes, sentiments, and trends from open-ended responses
• Enhances qualitative data analysis for deeper insights

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3. Remesh  

Remesh is an AI-driven market research tool that allows researchers to conduct live conversations with large groups of participants. It uses AI to analyze responses in real time, identifying trends and themes from qualitative feedback. Unlike traditional survey tools, Remesh enables dynamic audience engagement, making it ideal for gaining deep consumer insights.

• AI-powered real-time conversation analysis
• Engages large groups interactively
• Ideal for qualitative research and in-depth insights

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4. Qualtrics

Qualtrics is a leading market research platform that offers a wide range of features, including survey creation, data collection, and analysis. While it provides powerful capabilities for enterprises, it is often considered expensive, especially for small teams or organizations with limited budgets. The pricing structure can be complex, and additional features may require costly upgrades.

• Enterprise-grade survey and analytics platform
• Customizable surveys with advanced logic
• Expensive, with frequent price increases and complex pricing structures

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5. SurveyMonkey

SurveyMonkey is a popular survey tool that is easy to use and affordable. It offers a variety of survey templates and features, making it a good option for businesses new to market research, but it lacks the depth of advanced statistical tools, segmentation, and data modeling that market researchers often need.

• Simple and user-friendly survey builder
• Affordable for small businesses and startups
• Lacks advanced analytics for in-depth research

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6. Brandwatch

Brandwatch is a leading social listening tool that helps market researchers analyze online conversations, brand mentions, and consumer sentiment. It collects and processes data from social media, news, blogs, and forums, allowing researchers to track trends, identify emerging issues, and understand consumer perceptions.

• AI-powered social listening and sentiment analysis
• Monitors brand perception across multiple online channels
• Ideal for competitor analysis and trend spotting

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7. Typeform

Typeform is a visually appealing survey tool that captures attention. It offers a variety of templates and features, making it a good choice for businesses that want to create engaging surveys. Typeform’s interactive format improves response rates, making it particularly useful for customer feedback and product testing.

• Interactive, conversational-style surveys
• Visually appealing and mobile-friendly
• Best for customer feedback and brand research

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8. Alchemer

Alchemer, formerly SurveyGizmo, is a powerful market research platform that offers a wide range of features, including survey creation, data collection, and analysis. It is a good choice for businesses that need a more complex solution with advanced customization and workflow automation.

• Highly customizable survey logic and workflows
• Advanced reporting and automation features
• Suitable for businesses needing complex research capabilities

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9. Toluna Start

Toluna Start is an end-to-end market research platform that combines survey software with an integrated respondent panel. Researchers can quickly collect insights from targeted demographics, making it a strong option for brands looking to validate product concepts, measure brand perception, or track consumer behavior.

• Integrated global respondent panel for fast insights
• Combines surveys with real-time analytics
• Great for concept testing and brand tracking

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10. QuestionPro

QuestionPro is a user-friendly market research platform that offers a variety of features, including survey creation, data collection, and analysis. It is a good choice for businesses that want a cost-effective solution with enterprise-grade functionalities.

• Affordable and easy-to-use survey platform
• Strong customization and analytics options
• Ideal for mid-sized businesses and market researchers

How to choose the best software for market research?

When choosing a market research software, it is important to consider your budget, the features you need, and the size of your business. Here are some additional things to consider when choosing market research software:

1. The size of your business: If you are a small business, you may not need all of the features offered by a large enterprise solution.

2. Your budget: Market research software can range in price from free to hundreds of dollars per month.

3. Your needs: What specific features are you looking for in market research software? Do you need to create surveys, collect data, or analyze results?

4. Your level of experience: If you are new to market research, choose software that is easy to use.

5. The type of market research you need to conduct: There are many types of market research, such as surveys, focus groups, and interviews. Choose software that is designed for the type of research you need to conduct.

6. The features offered by the software: The software you choose to conduct market research should have some non-negotiable features that we mentioned earlier in this blog. These features include survey templates, tools for data analysis, visual dashboards, etc.

7. The customer support offered by the software: Make sure the software provider offers good customer support in case you need help using the software.

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We recommend reading software reviews on credible sites like G2 and comparing options before deciding. Hence, you get an unbiased opinion of the market research tool you’re considering.

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Ready to choose the best software for market research?

Now that you’ve reviewed the list and compared the 10 best market research tools & software, choosing the one that fits your requirements shouldn’t be difficult.

No matter which market research tool you choose, conducting market research will push you closer to gaining the correct insights for your project. Remember to consider the factors that affect the choice of your tool. Be wise and choose right!